Booth setup for trade shows: Genius Eventi's project for the Les Deux brand at Pitti Immagine 2024

The importance of a quality booth setup

A well-designed and executed booth setup can make the difference between an anonymous space and one that captures visitors’ attention. A good setup not only attracts the public but also facilitates meaningful interactions and reinforces the brand’s image. Elements such as design, functionality, and user experience must be harmonized to create a booth that not only reflects the brand’s essence but is also practical and welcoming.

The project for Les Deux Brand at Pitti Immagine 2024

In 2024, the Danish brand Les Deux presented its booth at Pitti Immagine, one of the most important events in the fashion industry. The project, curated by Genius Eventi, required particular attention to stylistic coherence and spatial functionality.

Les Deux already had a clear idea for the project: a booth that included a basketball court, a lounge area for business meetings, and an exhibition area for the new collection. Additionally, the brand wanted to offer a unique experience to visitors with a coffee service, following the success of the beer service in the previous edition.

Creative design and project management

After gathering the client’s requirements, our creative team began working on the design. The goal was to create a booth that reflected the style and values of Les Deux, using high-quality materials and innovative solutions. The coffee supplier choice fell on a Vespa truck, perfectly integrated into the exhibition space to add a touch of originality and functionality.

Project management involved constant communication with the client through emails and calls to ensure every phase was approved and shared. Various versions of the project and budget were presented until the final solution was reached. A crucial aspect was supporting the necessary documentation management with Pitti Immagine, simplifying the bureaucratic process for Les Deux.

Booth installation

The booth installation, lasting three days, was supervised by a dedicated event manager, supported by the creative lead and the setup team. During the days of the fair, the event manager monitored the event’s progress, ensuring everything ran smoothly. At the end of the fair, the team managed the dismantling within the required time frame, ensuring all materials were efficiently returned to the client.

Advantages of professional trade show booth management

Relying on a specialized agency for trade show booth setups has numerous advantages. Firstly, you can count on experienced professionals who understand the dynamics of trade shows and can anticipate and solve potential problems. Moreover, an experienced agency can take care of every detail, from design to logistics, allowing the brand to focus on its core activities.

A well-executed setup not only improves the booth’s aesthetics but also enhances its functionality. Well-organized spaces facilitate interactions with visitors, make product presentation easier, and contribute to creating a positive experience for customers. Finally, a quality setup reflects the brand’s image, conveying professionalism and attention to detail.

Why choose an event organization agency

The booth setup for Les Deux at Pitti Immagine 2024 is an example of how a well-managed project can transform a vision into reality, exceeding the client’s expectations. The combination of creativity, attention to detail, and effective management allowed us to create a booth that attracted and engaged visitors, leaving a lasting impression.

For companies looking for a reliable and competent partner for their trade show booth setup, a specialized event organization agency is the ideal choice. Thanks to the experience and dedication of industry professionals, it is possible to create memorable exhibition spaces that attract and fascinate visitors while ensuring efficient and stress-free management.