Opening party at Rinascente Florence: the new men's department

Rinascente officially presented the new logo and the new man department with an opening party completely entrusted to the creativity of our team.

A new men department at Rinascente Florence

In September, Rinascente officially presented its new logo and on the same occasion it opened the doors of the large store in Piazza della Repubblica, in Florence, for the inauguration of the new men’s department.

The Genius Eventi team coordinated and realized the production of the entire event, taking care of it in every detail: from the concept to the management of all the actors involved during the day.

Entertainment and special gifts for the public

One of the highlights of the event was certainly the t-shirt stall that we proposed as fun entertainment for the public. Two of our collaborators have made themselves known for their professionalism and excellent results, surprising the public with a personalized gift: the shirt with a real-time print of the new Rinascente logo.

Entertainment was also guaranteed thanks to the foosball and pinball machines, installed for the occasion, and available for all visitors to the store.

The trunk show in store

The public also appreciated the fantastic trunk show between the men and women departments. Here eight carefully selected models have paraded, presenting some fantastic looks created especially for them by the expert hands of the Rinascente team.

To conclude, three very good waders, who accompanied their performance with branded flags, entertained the passers-by in front of the building.

A successful event!

The shows and entertainment offered for the event attracted a very large audience in the store. We have thus achieved the aim of Rinascente to sponsor the news regarding the logo and the layout of the men’s department.

There have been many positive feedbacks for this store opening day. The satisfaction of obtaining such a pleasant success involved both Rinascente and the whole Genius Eventi team.

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