Event agency in Italy: Tommaso Ficari talks about Genius Eventi
Genius Eventi is a young and innovative reality that aspires to become one of the top event agencies in Italy. The CEO Tommaso Ficari tells us about the past and the future of the agency.
The passion and background of Tommaso in the event industry, thanks to the experience in one of the largest catering suppliers nationwide, has led Genius Eventi to become a leading exponent in organizing corporate events, birthday parties, parties, fashion shows, and special events. From the beginning of 2020, a consolidated synergy between Genius Eventi and Blanc Weddings was born in order to offer a high level service also in the Destination Weddings industry.
“The passion we both have for the organization and production of events has meant that Genius Eventi was born as the rib of the largest Genius Progetti agency, of which Matteo has been CEO for over 25 years.”
Genius Eventi offers a full range of services, how would you describe its business?
Having headquarters in one of the historic buildings of Florence, Palazzo Pandolfini, Genius Eventi is in a strategic point that allows complete coverage of the Italian territory. Starting from the assumption that the agency takes great care in celebrating every occasion properly, Genius Events is a master in dedicating itself to planning a large variety of customized events in every detail: from corporate ones to private parties, from fashion shows to new product launches up to the opening of art exhibitions.
The branch dedicated to weddings and, above all, destination weddings in Italy, allows us to define ourselves as an eclectic and multifaceted actor able to identify with all the projects requested, giving great importance to innovative solutions also, to the exhibition industry with the creation of exhibition stands able to attract customers and potential collaborators who can be developed on the basis of real needs to always be impactful and offer an integrated design with the stylistic peculiarities of the brands represented.
Compared to other Italian event agencies, how does Genius Eventi stand out?
One of the strong points of Genius Eventi is that it always manages to exceed the expectations of its customers, whether they are Italian or international. Relying on Genius Eventi to create your own event means following a tailor made path from start to finish. Its activity is based on: experience, professionalism and a lot of passion.
The team loves to devote themselves to the entire production of events starting immediately after the initial brief with customers. We will therefore deliver a complete project with all the necessary elements to make an unforgettable happening whether it be gala dinners, product launches, private dinners or Christmas parties, promotional events, inaugurations or new store openings.
Each event is conceived and designed accordingly to customer requests, perfectly following their ideas and making them real.
Can you tell us about the top events held in recent years?
There have been many opportunities of collaboration with high-level Italian and international suppliers that have allowed Genius Eventi to become a point of reference as event agency in Italy but also abroad. We prefer not to mention any event in particular as for us all are synonymous of growth and improvement, in addition to the fact that at Genius Eventi privacy is essential in order to maintain mutual trust relationships with our customers.
Over time, however, we have established beautiful collaborations with many venues both in Tuscany and more generally in Italy that allow us to forge many ties with reliable and esteemed suppliers that give us the necessary security to be able to say that relying on Genius Eventi means guaranteeing an excellent quality service.
What project is planned for the future of Genius Eventi?
Always, but more particularly in this unusual period, Genius Eventi is increasingly developing the sphere of logistical and organizational support for foreign agencies that need a point of reference for the events industry on the Italian territory. It aims to become a stable and secure partner for all foreign agencies that need support for the production of both great and small events in Italy.
Collaboration can arise on many levels, be it a need for a complete production or from a purely technical or entertainment point of view as well as the search for reliable and capable staff.
The expansion of the exhibition industry dedicated to the creation of exhibition stands is also another of the next goals of Genius Eventi, we hope that with the resumption of activities after the period that has put us all to the test, there is, as for us, a great desire to start again with the proposal of new and original initiatives in different industries.